On July 2023 the Women’s World Cup in Australia took place. This World Cup was all about women’s representation in the sport, focusing the spotlight on them and their examples to the next generations.
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Carolixas, great football enthusiasts and empowered women, could not be left out of this event. They are important figures of the LGBTQIA+ diversity on the internet, in addition to to be passionate about soccer. Therefore, they are very important in the mission to help strengthen the voice of the Brazilian women’s athletes. Carolina Jacques & Carolina De Paula, are two internet giants with their humorous videos about soccer, games, humor and LGBTQIAP+ diversity. Together for more than five years, the influencers use their visibility on social media to promote diversity, being the biggest LGBTQIA+ couple on Tik Tok.
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The girls went to Australia to join the biggest tournament in women's football and provide extensive coverage of the entire event, plus of course... support the Brazilian team! They stayed in Australia for 3 weeks to watch the Brazilian team in the 3 group stage games while produced educative content based on gender inequality in sport, in addition to fun and engaging content for brands.
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Carolixas were extremely impacting and important during this world cup bringing information with fun to their audience!
Carolixas did a challenge where they taught foreigners how to speak the ingredients of MC Brabo in Portuguese.
Claro, is the streaming responsible for ensuring that for the first time in history all women's cup games were broadcast in Brazil and the Carolixas were the face of the campaign.
The Carolixas did a sports knowledge challenge in the campaign of the official broadcaster of the cup games.
Carolixas went to a Mc Donalds to do a ball pit challenge. Whoever found the ingredients at the right time and in the right order was rewarded with a new MC Brabo.
Trident gum became a trend with Carolixas to imitate and guess everything their girlfriend would say, focusing on sharing the gum.
The Carolixas did a sports knowledge challenge in the campaign of the official streaming of the cup games
Carolixas took statistical data on the differences between women's and men's sports to raise awareness among people during the World Cup for the #RaiseTheirVolume campaign.
Buscofem is the official sponsor of medicines at the World Cup and has put together a strong team to combat misinformation in sport.
Carolixas made a recap video after Brazil's elimination from the World Cup, saying how important it is to continue giving strength and spreading information so that women's sport in Brazil continues to gain strength even outside the World Cup.